Blackberry Phone Analysis

blackberry Ph one Analysis blackberry Phone scopeLiving in a global world, we atomic count 18 mainly command by gadgets of each(prenominal) kinds. Starting from a street sweeper all the way up to the CEO of a multinational corporation, we all are beguiled by the charm and charisma that technology brings to our lives. This reality has collide with luxuries into necessities. Still man is not satisfied with this technological cognisance, always driven by the desire for more convenience, speed, and efficiency to make life easier. To accomplish this desire we bring to you a impudently berry, with conferencing capabilities and GPS features.The young executives of today and the fourth-year dresserrs at work find it extremely frustrating not to be able to contact multiple crease partners simultaneously and with limited ostentation and complications. Our new crossing solves this problem by allowing users to engage in a conference call by selecting a distri exception group, co ntact group, or by multi-selecting users in the Contact List. Users engaged in a matched call screwing invite early(a) participants to join the conversation thereby creating a multi-party conference.IntroductionThe product is not only targeted for business executives who are always running short on time, and have the burden of umpteen responsibilities, moreover likewise volition appeal to the technologically inc logical argumentd. The real mark here was to build a high-end whatsis that was the ultimate blackberry bush to date. It is securities industryed both(prenominal) the business executives and the gadgetholics who just have to have the best gadget in the market place. (Positioning a New Product in an Uncertain Market)Other vendors clearly have their sights set on the same market, hoping the berry situation creates new opportunities. Nokia, for instance, recently purchased wireless e-mail management firm IntelliSync to target customers who insufficiency continuou s access to their messages.What we find in the marketplace is increasing awareness of the further potential beyond e-mail of the BlackBerry and other handheld devices, said Al Smith, president and co-founder of Apresta. Many of our customers are using the device to check inventory, to put in orders from the road. Theyre starting to become very mutualist on it and utilise to using it for that as well. (Blackberry Competition)These same services can be used on other devices as well but our corporate users are loyal to the blackberry since it was the first device to figure this new wave of technology. Blackberry Classic is unquestionably a major(ip) smart head echo enhancement that provides its users with a myriad of tempting features.FeaturesTri-band 3G stand extends support to GPRS/EDGE/HDSPA networks.Push button WiFI setup to pronto access protected WiFi access points.Significantly im provoked multimedia system support oerall (streaming) video death penalty, iTunes synchron ization, new media player, improved display and, spell theyre allay working on it prior to the Blackberry Bolds summer release, a new web browser.Faster processor ( 624 MHz, the fastest Blackberry)128MB internal flaunt memory but also 1GB on-board storage memory expandable to 16GB via MicroSD/SDHC slot.4.2 megapixel photographic cameraGPS with Blackberry MapsBlackberry MediaSync to transfer media from iTunes half-VGA ultra-bright display (480 x 320)Higher capacity electric battery that translates into 30% extra standby time and 20% more on-air talk-time. (Technical Specifications of a Blackberry)Of item note the new Blackberry maintains the traditional QWERTY keyboard with ergonomic improvements a key Blackberry defining feature relative to iPhone. Its high performance browser and resolution along with ahe bright display allows for on-the-go web browse where attachments can also be downloaded from within the browser.CompetitionNo product can ever exist in the market without fa cing barbaric opposition and the new Blackberry is no exception. The rivals include Nokia, Dell, Hewlett-Packard, PalmOne, Good Technology, septette Networks, and yes, Microsoft. The choice amid Blackberry and Nokia (or iPhone for that matter) got even more difficult today, with the carriage of two cutting edge smart phones.The choice for smart phone buyers is increasing each day. On the one hand youve got iPhone, in the other, the rule champion Blackberry, and then theres Palm, Nokia, Samsung and the rest. Lately iPhone has gotten all the press, with its sleek design and expertness for home users and (heres the killer) business users to get push-email on the road. But the Apple-fest isnt going unchallenged. Blackberry hasnt lagged behind either in the face of such contender so it introduced mobile mail along with other kindly features for the phone. Theres no disbelieving the compelling nature of mobile e-mail. No one likes returning to an office with screens full of unr ead messages in their inbox.Despite increased work hours, it in some manner feels were more in control if messages can be read and enshroudt with passim the day in real time. Compared with many mobile applications, its an easier sell internally to senior management and the financial controllers as they can personally bring in the benefit. (Marketing a Blackberry) interpretation of target marketThe Blackberry is a phone targeted towards a particular segment of the market. This target market is defined by the following demographicsAge Anything preceding(prenominal) 18. Business executives today are not necessarily above 30 or 40 as it used to be the case a couple of decades ago. Today the Blackberry is a very useful device for managers and business executives to keep in raise up on the go and manage their business affairs. Nowadays, these business executives are generally young. However, the older adults may also be targeted for this device. Our aim will be to target executives of any age or seniority the bottom line is, since this variable has become irrelevant to authority in the modern entrepreneurial world. Sex Executives are nowadays not limited to any particular gender. The modern business world has an equal number of male and female executives who would require a Blackberry. Hence, the merchandise strategy should be geared towards appealing to both genders.Profession as has been repeatedly stressed again and again, the Blackberry is no ordinary handset. It is targeted towards business users and executives to give them a freehand in managing their business affairs. Income direct Generally, the income level that would be targeted for the Blackberry would be above the $50,000 mark per year. This is due in part by the fact that executives and business workers earning hefty salaries would be more likely to invest in such business supportive tools and gadgets than other lower paid managers.Educational Level masses who want to manage their affairs u p to the minute, or merge with other executives would need the primary users of a Blackberry. Thus, generally this segment of the tribe would be highly, if not fairly, educated. We would expect this segment of people to be college graduates and would definitely expect a large proportion of them to be holder of a Masters degree. ( fair game Marketing for Blackberry)Description of CompetitorsThere are alternatives, but I think its a case of market penetration, Al Smith, president and co-founder of Apresta said. The BlackBerry was the first mobile device out there with the ability to do e-mail and a large section of corporate world is addict to it. As the Blackberry barge continues to take on water during RIMs (Research In Motion) ongoing patent battle with NTP, more and more sharks are drawn to the surrounding swells in hopes of salvaging whatever they may of the companys loyal user base. (Blackberry Competition)Its true, the volume of analyst and competitors alike dont see a Bla ckberry blackout hap any time soon, but the patent battle has spotlighted a number of alternatives to RIMs popular handheld. Just one year ago there were exactly any products on the market that compared with RIMs Blackberry. This is no longer the case. According to Clyde Foster, murmur at Intellisync, a wireless e-mail firm that was recently purchased by Nokia, the rest of the handheld market is not only catching up with RIM, these companies are offering better tolls on a wider array of products. (The competition begins)That general change in the market has had a lot of people thinking almost alternatives. On top of that, you have the scrutiny over the court case. For us, its a benefit that its happening now, said Foster. He observe that inquires about the companies products and services have skyrocketed over the past two months. gross revenue at Good Technology, RIMs biggest competitor in the software space, have also been booming. (Blackberry vs. Smartphone)Competition has c aught up with Research In Motion and its long market leader product, the BlackBerry. The rapid enhancement in Nokia and Motorola handset can prove to be a threat to Blackberry, and could have knocked this product of the shelves in the market, but Blackberry has bounced back with it blackberry classic. This can mean an exit for many new players in the market.Our business in general has been growing, but the litigation has certainly helped, said Danny Shader, CEO of Good Technology. Its changed the profile of some accounts that were previously absolutely committed to RIM, who now seem absolutely committed to replacing them, or at least not relying on them. Regardless, RIM is still the king of the hill in the wireless e-mail market with about 4.3 million Blackberry subscribers in aspace of roughly 6 million. We provide type as well as unmatched features thereby are do not compromise on price. We are currently not mingled in any price competition since we believe that what is offer has scarce characteristics. (Blackberry vs. Smartphone)Marketing ConsiderationsAdvertising can very make the difference between success and failure. Intelligent marketing through the appropriate channels will project the Blackberry strongly towards the target market and will refurbish the take-off into the market, in terms of sales.Marketing a BlackberryI would indicate that the New Blackberry be marketed using a robust marketing budget that would increase our market share. It is essential to deduct the basic basic principle of marketing a differentiated product towards the appropriate target market so that they can focus on the actual prospects. I commend that advertisements be placed in business journals, widely read newspapers, magazines provide to fashion and business news and news channels. The advertisements should be as truncated as possible and should deliver in a nutshell the features of the Blackberry. It is important to understand that the cost of the Blackberry should not be included in the ads or else it will give the viewer a decision-making point can I afford it or not? Thus, the consumer will not try to examine about its features and its potential enhancement to their business. The advertisements should all bear a timeworn theme that is eloquent, graceful and appealing. Advertisements that are too cheap or labyrinthian should be avoided. Some good examples of advertisements portraying classics are ads of watches, reason brands and jewelry. charge on the primary objective the Blackberry is exclusively for the business users assistance will enable the target market to be approached more virtually and effectively.Pricing StrategyThe pricing for a Blackberry is perhaps one of the most delicate issues. Business executives will not be uncoerced to pay more of a premium without a clear exposure of how this device will enhance their business objectives. Thus, careful consideration and be mechanisms should be used to determine the m arket price of the Blackberry. I would commend cost plus pricing to be the best option available. Since, the Blackberry is a differentiated product with no exact substitute, I am confident that the Blackberry will be able to sell at prices slightly above the competition.While this can merely be a risk as well, the price of a Blackberry includes the technical, labor and other overhead costs. Thus, the Blackberry will probably be better off priced above the market competitors. At least it will provide the consumer with the detection that this gadget is differentiated from the rest and has something unique to offer, for which a premium price is being charged. (Positioning a New Product in an Uncertain Market)Description of LocationLocating a product requires a great deal of understanding of the lifestyle and habits of our target market. Placement of the Blackberry is a really important aspect for sales to skyrocket. The most appropriate location for placing the Blackberry would be ne ar designer stores and lifestyle outlets such as designer brand outlets and boutiques (predominantly for women). These places are almost accessed by all the people in our target because of the requirements of their work. Another option would be to target upscale stores and neighborhoods hold exclusive jewelry outlets and local clubs. These places are actually visited heavily by our target market because of their lifestyles. (Location Considerations for the Blackberry)ReferencesBlackberry competition. (n.d.). Retrieved supercilious 26, 2008, from CIO http//www.cio.com/article/17332/BlackBerry_Battle_Opens_Doors_for_CompetitorsBlackberry vs. smartphone. (n.d.). Retrieved August 26, 2008, from PCA Authority http//www.pcauthority.com.au/ watchword/118166,smartphone-faceoff-blackberry-bold-takes-on-the-competition.aspxLocation considerations for the Blackberry. (n.d.). Retrieved August 24, 2008, from Tech News institution http//www.technewsworld.com/story/48815.html?wlc=1219722994Mark et competition for Blackberry. (n.d.). Retrieved August 25, 2008, from http//www.fiercecio.com/story/competition-heats-up-for-blackberry-maker/2006-10-02Marketing a Blackberry. (n.d.). Retrieved August 26, 2008, from Business Week http//www.businessweek.com/magazine/content/04_49/b3911084_mz063.htmlPositioning a new product in an uncertain market. (n.d.). Retrieved August 24, 2008, from Tech Target http//searchmobilecomputing.techtarget.com/news/article/0,289142,sid40_gci960532,00.Target marketing for blackberry. (n.d.). Retrieved August 24, 2008, from Tech News World http//www.technewsworld.com/story/48815.html?wlc=1219722994Technical specifications of a Blackberry. (n.d.). Retrieved August 24, 2008, from Microsoft TechNet http//technet.microsoft.com/en-us/library/bb963930.aspxThe competition begins. (n.d.). Retrieved August 26, 2008, from PCA Authority http//www.pcauthority.com.au/News/118166,smartphone-faceoff-blackberry-bold-takes-on-the-competition.aspxThe future of Blackberry. (n.d.). Retrieved August 26, 2008, from Skype Journal http//skypejournal.com/ web log/2008/05/a_new_era_coming_for_blackberry.html