The Concept of Globalisation and its Effect on International Businesse Assignment - 1

The Concept of Globalisation and its Effect on multinational Businesses - Assignment ExampleStarting off with the complex aspect of culture, the essay will then drudge into further studies on globalization and international business with the help of relevant literature and applic able-bodied real time cases. It is evident that globalization has and is eternally resulting in increased amounts of inter-cultural contact, increased pressure on organizations to exploit opportunities foreign and expand accordingly, and the consequent challenges of managing a culturally diverse workforce. Culture itself is an intangible but volatile entity that is constantly evolving and is manifested through shared values that are propagated between individuals in any particular federation, thus forming conference dynamics. Schein (2004) refers to these shared values as incorporated solutions that a separate has r from each oneed, to align their internal abilities to be able to contend with externa l forces, and that have worked and have been passed on to newcomers into the group. These values are expressed in the groups behavior, in terms of the way they do things, the clothes they wear referred to as symbols, language(s) they speak etc (Buchanan and Huczynsky, 2004 Mullins, 2007 Schein, 2004). each(prenominal) of the above though is the collective representation of a groups thinking process. Hofstede, however, distinguishes between collective and individual thinking, referring to these processes as mental programming (1997 2001), and argues that each individual member in a society has a personality influenced by the culture of his/her social environment apart from their own family. And as each individual develops their mental program determined by these factors, the collective programming of all these individuals put together distinguishes their group from others. This is evident when we discuss national cultures and associate people of certain nationalities with values a nd symbols unique to their culture(s).