Marketing Management College Assignment Example | Topics and Well Written Essays - 1000 words

Marketing Management College - Assignment ExampleIt has recently co-sponsored The Kustom Jetty Surf Pro subordinate with prize moneyof $30,000AUD at Torquay, Fairhaven VIC from 8 January 2007to 14 January 2007.Clothing is one of basic human need and unit of measurement population is potential grocery store for a clothing company. Though the company in question i.e. Jettysurf, right off doesnt have the capability in terms of presences as well as range of cloths, fulfilling the exact beg of all variety of customers, at every place. So it has to take up a portion of the complete market for which it can provide its offerings with its current resources.Jettysurf is having around 20 stores which ar mainly located in Southern and western part of Australia, and it has one website which is providing only information about Jettysurf, without any online ordering facility. so far if the website had an online order facility, customer would not have liked to order online, as for making a purchase decision for cloths, customer normally likes to have a feel of cloth and fitting. This limits the total available market to population near the stores.Purchase of cloths can mainly be driven by various inevitably like replacement for torn or faded cloths, new cloths for some important occasion, variegate in anatomy like growing children or persons attending gym for slimming down and lastly just to be in latest fashion and to have some change. First reason can be much dominant for older throng who would not like to change a cloth until it has been used fully. These are the people who have seen tough time in there life and are best expound by Meredith Schewe and Karlovich (cited in Kotler 2003) as The Dispersion Cohort, The Word War II Cohort and The Post verruca Cohort and are above 55 yrs age. This group can also have younger people also but comparatively in less number. Purchase decision due to this reason sees a static demand of cloths throughout the year and this gr oup sees cloth as means of covering up the body, though decently. Occasion based purchases are more concentrated during festive seasons or on ad hominem events like birthdays, marriages or anniversaries and this group generally encompasses all age groups.Purchases done just for a change are normally seen in youth, Young at hearts or in one having downcast responsibility and having disposable income. Since cloths are being purchased for being in latest fashion (which also changes relatively rapidly), to accommodate physical changes or just to satisfy urge for shopping, purchase rate is high in this segment. Further, these impulsive or fashion driven purchase act is relatively seen more in females. This is some true for occasion based purchases also.Census data of Australian Bureau of Statistics, as reproduced below, shows that more than cardinal percent of Australians are between 15-55 long time of age and around fifty percent of Australians are females. years Population of Austra lia% of total persons for AustraliaAge groups0-4 years1,243,9696.6%5-14 years2,668,50614.2%15-24 years2,566,34613.7%25-54 years8,159,80843.5%55-64 years1,759,7429.4%65 years and over2,370,87812.6%Population of Australia % of total persons for AustraliaMales9,270,46649.4%Females9,498,78350.6%Jettysurf stores provide more of casual clothing and accessories which are