Vietnam Airlines - create a communication campaign in the UK

1. Marketing dialogue overview1.1. Marketing intercourses conceptAccording to Fill (1995), intercourse brings to authorization customer information that companies want to offer; approximate to render the customers in the exchange kind entering; cue and get along image to describe the products and services. In the 4Ps model of McCarthy, Kotler added 2 Ps that ar political power and public eyeshot formation. In 4Ps, the promotion is mavinness of important element as hale as a part play the communication to the sales talk lay down market. This was called promotional mix which includes four components. These are advertising, gross sales promotion, public semblances and personal selling. Figure 1: The relationship of the promotions mix to marketing strategySource: Chris Fill (1995)Advertising is a method that uses to persuade the target costumers. Companies can use mass media to coiffe their advertising. exchange promotion includes many technologies to provide the add ed value to customers. These activities flummox to sum up the sales of companies and collect information from their customers. individualised selling is the engineering use the method instance to face to communicate with unmarried customers. This task can be undertaken by individual or group of marketing employees to introduce their companies, persuade, inform, and motivate customers. Public relation is one of important activities in the mathematical process of companies.

The mission of this bodily process is analysis the trends, predicting the demand in the future to help companies attain new strategy for t heir business. 1.2. The use of marketing co! mmunicationMarketing communication has one important role that builds and secures the lieu of companies in the mind of customers. Moreover, in the marketing communication, there is one part with Public blood (PR) role. It is in charge with the proud credibility and relatively pitiful cost for companies. This part well(p) performs the role of marketing communication especially companies can earn the purpose with... If you want to get a full essay, ensnare it on our website: OrderCustomPaper.com

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